Screencast Production

Frontpage attention-grabbing screencasts

For the frontpage you probably want a short, punchy screencast which grabs the viewer's attention. We suggest 1-3 minutes, with a voice-over, stepping through your main features and discussing your unique sales proposition.

The aim of the screencast would be to pique the viewer's interest and to make them interested in learning more about your product. Ultimately we'd aim to make the user so interested that they try a demo, resulting in a higher conversion rate for you.

Longer feature-tour and training screencasts

Once a user is investigating your site, your benefit- and feature-lists will make more of an impact if the user can see a 3-5 minute walk-through which demonstrates these points. Each walk-through should aim to show common use-cases in action, so the user immediately understands why your product solves their problem. The aim of each screencast is to increase the chance of your user deciding to try your demo.

Voice-overs

Do you have an existing mute screencast? Adding a warm, confident voice adds a strong extra dimension - humans respond to the sound of the spoken voice, especially when we are unsure and want to be shown a solution. We can create voice-overs for your existing videos, please get in contact and tell us your needs.

Training

We can teach you to produce your own screencasts. We'll help you to craft the right script, record your screencast (including voice-tuition), edit the result and convert the screencast to be Internet ready. To discuss the options, just get in contact.

Adding the screencast to your site

When you have a screencast, you'll need to embed it into your site. There are three main options, we can advise on each and provide a licensed player (if required):

• Create a new empty page which holds a default video-player, this is the standard technique when using a package like CamTasia
• Create a new page in your site and embed the video within the page - this technique usually requires a third-party player (e.g. JW FLV Player), see our example
• Use a 'lightbox' JavaScript player which expands the video over your page only when activated (see this useful round-up of lightbox-like scripts)